Brand Stationery
Below are selected brand stationery designs developed for various clients. Each piece reflects a thoughtful interpretation of brand identity, using color, typography, and layout to create visually cohesive and expressive designs.
Brand Stationery for the Museum of Contemporary Art, Tehran For this project, I designed a set of brand stationery for the Museum of Contemporary Art in Tehran. The museum’s logo served as a foundational visual element throughout the materials, and I used a limited color palette and minimalist design approach to maintain clarity, cohesion, and an elegant aesthetic aligned with the institution’s identity. Designed Materials: Left: DVD and DVD cover Top right: Administrative letterhead Middle right: Business card Bottom right: Envelope Each piece reflects a thoughtful interpretation of the museum’s visual identity, using simplified forms, restrained color use, and clean layout structure to support professional communication and brand consistency.
This continuation of the brand system for the Museum of Contemporary Art, Tehran includes the foldable brochure (front and back) and the presentation folder cover. The structured layout, limited color palette, and strategic logo integration maintain cohesion while allowing the identity to adapt seamlessly to varied formats and dimensions.
This project involved developing the brand stationery and logo design for a startup specializing in origami-inspired packaging design. In addition to designing several of their packaging solutions, I was responsible for creating the brand identity system, including the logo and stationery materials. For the visual language, I incorporated geometric forms inspired by the folded textures created through origami techniques. These shapes reflect structure, precision, and craftsmanship, core qualities of the brand. The logo was developed using typography, emphasizing clarity and identity while aligning with the brand’s focus on packaging design for Iranian handicrafts. The overall design system balances tradition and modern form, translating artisanal values into a contemporary visual identity.
This is another approach to designing the brand stationery for the Museum of Contemporary Art, Tehran. In this iteration, I incorporated textures inspired by Jackson Pollock to express a more expressive and artistic dimension of the museum’s identity. Designed Materials: Left: DVD and DVD cover Middle: Business card (front and back) Top right: Administrative letterhead Bottom right: Envelope This approach contrasts with the previous minimalist system by introducing dynamic texture while maintaining brand coherence and institutional professionalism.
These are additional designs for an envelope, catalog envelopes, and an administrative letterhead created for the Marketing and Human Resources departments of TMBA Holdings. In developing these materials, I incorporated geometric shapes to visually distinguish and identify each department while maintaining overall brand cohesion. The design system allows each office to have a clear visual identity, while still aligning with the company’s broader corporate aesthetic.
