Radio Sedaye Bazaryabi (UX Design)

I designed the UX for Radio Sedaye Bazaryabi in 2019, a podcast platform dedicated to educating and supporting audiences in management, business strategy, marketing strategy, and research.

The goal of this project was to create a user-friendly and engaging digital experience that reflected the podcast’s professional yet approachable identity. Since the platform focused on knowledge-sharing and strategic thinking, clarity, structure, and intuitive navigation were essential.

For the visual system, I incorporated pictogram shapes inspired by telecommunication towers and podcast mixers. These elements reinforced the concept of communication, broadcasting, and connection. I carefully selected colors and content structure to ensure consistency with the brand identity while maintaining readability and user engagement.

What follows are selected pages from the website, showcasing the UX structure, visual hierarchy, and branding elements developed for the platform.